Olaf Benz X Yasuo Sawazaki

Japanische Business Etiquette - Dress to Impress


Whether you are traveling to Japan on business or are interested in Japanese (business) culture, we can provide you with valuable initial information on the considerations for business meetings in Japan.

The first impression begins with the greeting. Unlike in Europe, it is customary in Japan to greet each other with a bow. Occasionally, this is also combined with a handshake. A greeting in Japanese instead of English can also leave a positive impression and demonstrates respect for the culture.

A key component of the initial meeting is the exchange of business cards. The junior partner presents their card to the senior first. The card should be handed over in such a way that the recipient can read it directly. When receiving a card, it is respectful to carefully look at it first and then handle it with care.

Business in Japan
Business in Japan

It is also customary to bring a small gift to business meetings, ideally one for each senior manager. The gift should be presented in beautiful packaging to emphasize the appreciation. High-quality items from your home country with special significance most appropriate.
Clothing also plays a significant role in a business context. Clean, neat, and ironed clothing is essential. When choosing accessories and colors, less is more. Bright colors or flashy jewelry may be seen as inappropriate and unprofessional.

From October to April, during the winter months, dark colors like navy or black, paired with a white shirt and a subtle tie, are preferred. In the summer months, from May to September, the dress code is more relaxed: light gray suits or lighter colors and short-sleeved shirts are acceptable.

For women, additional regulations apply in many industries. High heels are often expected, and wearing glasses may be discouraged.
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